COMMERCIAL

The Commercial Gaming team shapes the experiences our players love – from slots and live casino, to bingo and poker to the introduction of market-leading value propositions such as our coin economy. We combine insight and innovation to deliver standout products, strengthen our brands and keep customers engaged. Every decision is driven by data, creativity and a deep understanding of what players want.

The Commercial Sportsbook team powers the thrill of sports betting across digital and retail. We shape the products, pricing and experiences that keep customers engaged – from matchday bets to in-play moments. Combining data, insight and innovation, we drive performance and deliver a world-class experience.

The Marketing team tells the stories behind our brands, such as Ladbrokes, Coral, and PartyPoker. We build strategies that engage customers, strengthen loyalty and fuel Entain’s growth. Combining creativity with data-driven insight, we create real connections between people and products – delivering campaigns that give our brands the edge.

The Compliance team ensures Entain operates with integrity in every market. We work with regulators, uphold licensing conditions and embed responsible gambling standards. Proactively helping Entain stay trusted, transparent and fully aligned with the rules that protect our customers and our reputation.

The Programme and PMO team keeps every initiative aligned and on track. Planning, governing and overseeing delivery across multiple channels – turning strategy into action through clear structure, control and collaboration. Focused on consistency and accountability, we ensure projects deliver measurable results and real value across the business ensuring the right guardrails and governance is in place.

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The Transformation team leads the strategic evolution of Entain. We identify opportunities, streamline operations and deliver large-scale innovation driving long-term growth and sustainability. We turn complex challenges into action and measurable progress – ensuring the business stays agile, competitive and ready for what’s next.

The Retail Support team helps 2,000+ shops perform. From customer service and IT support to security, cleaning and operations, we handle the day-to-day essential activity that keeps everything running smoothly. With our support, our people in shop can focus on delivering a great customer experience on every high street, every day.

The Property team manages our entire retail estate portfolio – from investment and strategy, to licensing and maintenance. Every location is optimised for performance, safety and compliance, ensuring it meets the highest operational standards. Through smart planning and investment, we keep our retail footprint strong.

The Stadia team runs our three UK greyhound tracks – Romford, Hove and Monmore. We combine racing operations, hospitality and event management to deliver exceptional experiences for on-track customers. Our work also generates high-quality racing content for the betting industry, delivering a great experience both on and off track.